In this track, five teams of Cal Poly Pomona students compete in creating the formula, designing, packaging, and marketing "President Coley's" Rosewater-flavored ice-cream. Each student winner will be awarded $50.

In this track, Cal Poly Pomona finalist teams will compete against each other to pitch the most interesting, novel, and feasible business or non-profit ideas to a panel of judges from different industries. Each winner will be awarded $50.